Analytics and Segmentation
While there are a variety of problems that can be tackled by using analytics and modeling techniques, here are a few different ways marketers use analytics:
- Prospect Targeting: Identify new prospects who are similar to your best current buyers
- Customer Targeting: Find ways to personalize messages to potential buyers based on their characteristics
- Segmentation: Create segments of buyers based on unique factors, transaction history, and more
- Market Share: Understand your market penetration
- And much more
Analytics is a useful tool for many marketing departments, including those that are most successful! Start basing your marketing decisions on evidence within your data rather than intuition by using Market Approach’s sophisticated analytics and modeling tools.