A few of the people who make
Market Approach Consulting exceptional

Mark McLean

Founder & CEO

Mark McLean, Ceo and Founder   

Mark McLean is the Founder and CEO of Market Approach Consulting. He leads all aspects of the company including management, strategy, operations and growth. Mark is a 30-year veteran of the Direct Marketing Industry.

A graduate of Baylor University, with a BBA in Marketing, Mr. McLean founded Market Approach Consulting based on the goal of developing a marketing company that would be viewed as the standard for honest and professional business practices in the direct marketing industry.

Mark is on the Board of Directors for the Lorena, Texas Economic Development Corporation, member of the Lorena United Methodist Church and a past Board Member of the Central Texas Goodwill Industries, a member of the Direct Marketing Association and the American Resort Development Association.

Kara Good

Vice President of Sales and Operations

Kara Good, VP of Sales

Kara is responsible for all aspects of sales, product development, and customer service across the Market Approach business. She leverages her 30+ years of sales and marketing experience of direct marketing, database marketing, data analytics, call center services as well as email & digital marketing.

A graduate from Indiana University, with a BS in Finance, Kara began her career at Spiegel Inc., in the Corporate Finance department but quickly discovered her passion was marketing. Other work experiences include sales/marketing and management positions with Equifax, KBM Wunderman Data, Polk, and Bradford Exchange.
Kara is involved with The Foundation for Douglas County Schools and the Town of Castle Rock in various capacities and a past Board Member and President of the Rocky Mountain DMA (800+ members) in the Denver area.

Laura Ellis

Director of Sales and Business Development

Laura Ellis, Dir. of Sales and Business Dev. Laura has over 25 years of direct marketing experience in the Direct Mail and Digital Marketing industries. Her skills include data research, analysis, application, campaign development, execution, and backend analysis.
In addition, she works with clients to determine which options are most beneficial to achieve their goals. By building actionable campaign strategies Laura creates a full-term campaign strategy as well supervises and manages execution. Laura is great at identifying gaps in business plans and identifying new opportunities to close those gaps and grow their business through the development of these actionable strategies.
Laura is a graduate of the Direct Marketing Associations Professional Development program, the Trade Desk Programmatic Marketing program and an active member of the American Catalog Mailer’s Association.